Zambia signs ITB 2018 Cultural Partner MOU
Zambia has signed a memorandum of understanding with ITB Berlin to become the Cultural partner in 2018. The ITB Berlin is one of the world’s largest tourism trade fair. The companies represented at the fair include hotels, tourist boards, tour operators, system providers, airlines and car rental companies. Zambia will use this opportunity to showcase the Zambian Culture and the country’s rich tourism potential. The MOU was signed by the Permanent Secretary at the Ministry of Tourism and Arts, Dr. Liya Mutale.
The MOU was signed in May 2017 at the INDABA in Durban South Africa. INDABA is one of Africa’s largest tourism marketing events on the Tourism calendar and one of the top three ‘must visit’ events of its kind on the global calendar. Zambia exhibited at the 2017 event because it provides a platform which allows exhibitors to showcase what they have on offer. INDABA was held at the Durban International Convention Centre from 16th to the 18th May, 2017. The Permanent Secretary at the Ministry of Tourism and Art, Dr. Liya Mutale led the Zambian delegation and held productive meetings with various stakeholders.
The Zambian Stand had 21 sharing exhibitors who were happy with the meetings they held at INDABA. There were a number of walk in clients coming through to the Zambian stand to explore various tourism options Zambia as a destination had to offer.
The Zambian operators that exhibited at the stand included; Lupande Safaris (Wildlife Camp), Lion Camp, Flatdogs camp, Kafunta Safaris, Chaminuka lodge, Croc Valley Camp, Orion Car Rental and Travel Solutions, Southern Sun Hotels, Safari Par Excellence, Kaingu Safari Lodge, Bush Tracks Africa, Proflight Zambia, Zambelozi Island Lodge, Winning Travel and Tours, Jackalberry Safaris, Memorable Journeys Limited, Mukuni Big 5 Safaris Limited, Sigo Adventures, Department of National Parks and Wildlife, Hostels Board of Management and Zambia Airports Corporation.